Instagram Insights is an effective analytic tool that helps business owners know how their posts are performing on their Instagram profiles. In order to view Instagram Insights, you should have a business profile. In case you do not have a business profile; you can easily convert your personal profile into a business profile without hassles at all.
What are the three main segments of Instagram Insights?
Once you have converted your personal profile into a business profile, you will find the presence of a symbol that looks like a bar chart on the top-right hand corner of the home page; this is the link to Instagram Insights. When you click on it, you will find three segments, and they are-
- Activity,
- Content, and
- Audience
All these three segments will give you an insight into how your posts are performing on your Instagram profile and what you should do to improve them.
A detailed insight into the Content Tab of Instagram Insights
The Content Tab of Instagram Insights will give you the data and information on how the specific posts on your profile perform. This makes it easy for you to see what is getting maximum engagement and whether the results are good or bad. When you click to view these Feed Posts, you will find that they are sorted with Impressions. The content that has the largest number of Impressions is on the top. If your posts perform well, you will find a high number of real Instagram likes; however, if you do not have real likes, it is prudent to buy some from Like4Like so that visitors become customers when they see these likes on your profile.
Besides this information, you can also get insights into calls, engagement, follows, email, comments, profile visits, saved, reach, get directions, website clicks, and texts. If you want specific information, you can filter your posts by videos, photos, carousel posts, and shopping posts to track what is working for a specific post or what needs to be improved on.
Click on individual posts to get insights into its details
You can also click on specific individual posts so that you get an insight into its details. You will find information and data on the Instagram Stories you have uploaded under the Content Tab. Moreover, you can view the data on Instagram Stories for the past 14 days; however, make sure you track the data, or else you will lose it.
The Content Tab also helps you view information for the last 7, 14, or 24 hours for impressions, replies, next story, back, forward, reach and exited early. With this Tab, you are able to know which posts are working for you and what trends should you look out for when it comes to improving your Instagram posts for your business. It is prudent for you to track them regularly and compare them. This helps you to schedule your posts better and create content that your targeted audience expects!
Author bio: Karen is a Business Tech Analyst. She is very responsible towards her job. She helps marketers to achieve better results.
